Latest News: Invest In ASEAN signed a formal MOU with the Laos Embassy in London to deliver Lao PDR Nation Week
NATION WEEKS
presented by
The official financial intelligence partner of
ASEAN's permanent civic home in London
GLOBAL
London.
Local
ASEAN.
ASEAN CIVIC LONDON
Ten nations. Twelve months. One permanent civic stage in the heart of the world's most connected city.
11
ASEAN Nations
52K+
Attendees
2.8M+
TV Viewers Per Year
What Are Nation Weeks
The Permanent Civic Stage
ASEAN Built in London
Broadcast & Media Reach
The London New Year Parade ASEAN contingent reaches 3M+ UK television viewers. Each Nation Week generates BBC, FT, Bloomberg, and Channel 4 coverage earned editorial, not paid advertising. Sponsors' names travel with every IIA press mention.
Government-Backed
Civic Infrastructure
Each Nation Week is co-produced with the ASEAN nation's London embassy. Governments co-design hosting the platform, the production, and the network access. Nations are not just featured they are invested.
Capital Corridor Activation
Nation Weeks are not cultural events with business on the side. They are capital corridor activation events with culture as the context. Every week includes a B2B forum, investor roundtable, and diplomatic dinner where the future businesses begin.
The 2026/27 Programme
Twelve Months.
Visible ASEAN London
The calendar below shows the complete 2026/27 programme with live sponsor slot status.
Nation Weeks
The calendar below shows the complete 2026 programme with live sponsor slot status.
The official founding partners of ASEAN Nation Weeks
JANUARY
London New Year Parade JOINT ASEAN
Title Sponsor — OPEN · High Demand
✓ Float Partner: Vietnam Airlines
National participation fees + Title sponsorship + Float sponsors
FEBRUARY
Philippines Week
✓ Banking: BDO Unibank
⚡ Airline: PAL vs Cebu:
2 enquiries
Embassy fee + OFW remittance campaign + fintech showcase
MARCH
Malaysia Week
✓ Banking: CIMB Group
✓ Airlines: Malaysia Airlines
Embassy fee + halal economy sponsors + Islamic finance forum
APRIL
Singapore Week
✓ Banking: DBS Group
✓ Airlines: Singapore Airlines
Premium closing week · Financial services
MAY
Indonesia Week
⚡ Banking: Mandiri vs BCA — Closing Soon
○ Airline: Garuda / Batik Air — OPEN
Embassy fee + largest UK diaspora base + digital economy
JUNE
Thailand Week
✓ Tourism: Tourism Authority of Thailand
○ Banking: AVAILABLE — Apply
Embassy fee + Tourism Authority co-funding + agribusiness
JULY
Myanmar Week
○ Development Finance — AVAILABLE
○ Govt. Body Sponsor — AVAILABLE
Embassy fees + humanitarian / development finance narrative
AUGUST
Cambodia Week
○ Banking: AVAILABLE — Apply
Tourism — AVAILABLE
Embassy fee + Tourism Authority co-funding + agribusiness
SEPTEMBER
Vietnam Week
✓ Banking: VPBank
○ Tourism — AVAILABLE
Embassy + diaspora remittance campaign + LSE listing roadshow
OCTOBER
Lao Week
○ Banking: AVAILABLE — Apply
○ Tourism — AVAILABLE
Embassy fees + humanitarian / development finance narrative
NOVEMBER
Brunei Week
○ Banking: AVAILABLE — Apply
○ Tourism — AVAILABLE
Embassy fee + Tourism Authority co-funding + agribusiness
DECEMBER
i&i ASEAN Awards
Title Sponsor — 2026 Launch
○ Banking: AVAILABLE — Apply
Major donor + endowment cultivation + ASEAN broadcast finale
The World Watching
ASEAN Leading.
Title Broadcast Sponsor 2026
Sponsorship Architecture
Three Ways to Own
the ASEAN Calendar
One anchor. Ten national slots. One broadcast credit. Each tier is category-exclusive and multi-year. Once a category is taken, it closes until the following annual cycle.
Calendar Anchor · Maximum 2 Partners
All-Year Calendar Partner
£250,000–£500,000 / year · 3-Year Minimum · Sector-Exclusive
-
Naming across all 10 Nation Weeks: "Nation Weeks — presented by [Brand]"
-
Logo and brand on all IIA Nation Week communications year-round
-
Permanent founding partner recognition — listed on IIA website permanently
-
CEO-level access to all 10 nation diplomatic dinners
-
Priority access to all embassy ambassador receptions
National Partner · 1 per Category per Nation
Nation Week Partner
£80,000–£200,000 / nation / year · Annual with 3-year option
-
Own a specific nation's week in your category — one bank, one airline, one tourism board
-
"Vietnam Week — Official Banking Partner: [Brand]" on all materials
-
Embassy co-branding: IIA and the embassy acknowledge your partnership jointly
-
VIP diplomatic dinner invitation (ambassador + senior delegation)
-
Media coverage association: your brand cited in nation week editorial coverage
-
Ideal for: national banks, national airlines, tourism boards, trade bodies
Broadcast · 1 Title Sponsor
LNYDP Broadcast Partner
£150,000–£300,000 / year · Annual · TV Broadcast Credit
-
"The IIA ASEAN Contingent — presented by [Brand]" · TV broadcast title credit
-
3M+ UK television viewers on January 1 — highest single-day ASEAN reach in the UK
-
Brand on all 10 ASEAN floats throughout the parade route
-
VIP viewing position + pre-parade ambassador breakfast
-
IIA's own broadcast cameras capture sponsor-branded content for FORCE ASEAN
-
Global social media clip reach from international LNYDP coverage
What Your Partnership Buys
11 ASEAN Embassy Relationships
Your brand is endorsed by the embassies of the nations whose weeks you sponsor. This is diplomatic co-branding that no amount of direct corporate marketing can manufacture.
Earned Media, Not Paid
BBC, FT, Bloomberg, and Channel 4 cover Nation Weeks editorially. Your brand appears in news coverage not in advertising. The value of that association is orders of magnitude higher than any equivalent media buy.
Category Exclusivity · Permanently
Once your category is taken, no competitor can enter the same space. The first bank to take Indonesia Banking holds it indefinitely. The cost of waiting is the permanent loss of the category.
Why Partner With Nation Weeks
Year-Round Brand Presence
A 12-month calendar means your brand is visible on IIA communications throughout the year not just during your nation's week. Annual escalation: the brand association compounds as IIA's platform grows.
The best slot available
today will be taken
tomorrow.
Indonesia Banking. Thailand Banking. LNYDP Title. Three slots with active competing enquiries.
The category exclusivity architecture means the first to confirm closes the door to every competitor.
The cost of waiting is permanent.
Apply for 2026/27
Nation Weeks Slot
Applications for 2026 Nation Weeks corporate partnerships and nation hosting slots are open now. High-demand slots, Indonesia Banking, Thailand Banking, LNYDP Title, are subject to competitive allocation
and close on first confirmation.